Explore our upcoming webinars featuring industry experts and insights you won't want to miss!

June 18

Wednesday, June 18th at 12:00 PM EST

The Power of the Personal Touch: Making Referrals Your Superpower

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For the Full 2025 Marketing Moments Webinar Series with 52 Weeks Marketing Click HERE

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Explore our collection of On-Demand Webinars

Home Care Ops + CareTime Webinar (1)

Webinar

Breaking the Medicaid Myths: A RoadMap to Profitability

We covered:

✅ Medicaid isn’t as complex as you think – We’ll debunk common myths.
✅ Overcome barriers – Learn how to navigate compliance, credentialing, and cash flow.
✅ Make Medicaid profitable – Strategies to maximize reimbursement and streamline operations.
✅ Understand key differences – Medicaid Waiver vs. Private Duty explained, and some state by state considerations.
✅ Actionable steps – How to start or improve your Medicaid program today.
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April 23 (1)

Webinar

Standing Out In the Crowd: Crafting Your Unique Value Proposition

We covered:

  • Discover how to articulate what makes your home care services unique and why clients should choose you over competitors.

  • Includes branding tips and messaging strategies to elevate your marketing.
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How to attract and retain top caregivers: lessons from 25,000 Hires

Webinar

How to Attract and Retain Top Caregivers: Lessons from 25,000+ Hires

We covered:

  • ·  What a caregiver-first hiring approach looks like – Learn how putting caregivers at the center of your hiring process attracts better talent.

    ·  The scalable, repeatable recruiting triangle – Discover a proven system for hiring that you can easily scale as your business grows.

    ·  Quality vs. quantity in recruiting – Understand how focusing on quality over sheer numbers leads to stronger, longer-lasting hires.

    ·  Making sure it all adds up financially – Learn how to balance hiring strategies with the financial health of your agency.

    ·  Leveraging technology to improve outcomes – How the right tools, like Carework and CareTime, can streamline your hiring and retention processes.

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Caretime + Zingage Webinar

Webinar

Beyond Pay & Perks: How Culture Drives Caregiver Retention

We covered:

  • The Shifting Labor Landscape – Why pay and flexibility are no longer enough to attract and retain caregivers.
  • The Hidden Culture Crisis – How a weak agency culture drives top caregivers away—and how to fix it.
  • Beyond Transactional Relationships – Practical ways to make caregivers feel appreciated, valued, and invested in your agency.
  • Recognizing the Warning Signs – Symptoms of a weak agency culture and how to turn them around.
  • The Power of Recognition – Using metrics-driven celebrations to boost morale and caregiver retention.
  • Building Culture at Scale – How to reinforce appreciation and connection across your agency.
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Copy of 2025 Medicaid Webinars - RCM - Brand Hosted (1)

Webinar

Ensuring 100% EVV Visit Success: Best Practices for Caregivers and Schedulers

We covered:

  • Master accurate clock-in and clock-out practices to reduce errors. 
  • Learn strategies for schedulers to minimize disruptions and improve visit tracking. 
  • Ensure complete audit compliance with EVV regulations. 
  • Reduce manual adjustments in billing workflows for faster claims submissions. 
  • Optimize team communication to streamline EVV success across your agency. 

 

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Marketing Moments Session 10

Webinar

The 10 Absolute Things You Never Want to Do When Promoting Your Home Care Business

We covered:

  • Learn the most common mistakes to avoid
  • The do's and don'ts of hiring a marketer
  • 10 tips to create a more effective, professional, and trustworthy marketing approach.

 

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Medicaid Webinar Recording Feb 2025-1

Webinar

Cracking the Code: Medicaid Data, Metrics, and KPIS

We covered:

  • Understand the most important Medicaid KPIs and how they impact your bottom line. 
  • Learn to spot gaps and inefficiencies in your claims submission process. 
  • Discover practical strategies to streamline workflows and reduce delays in payment. 
  • Master data-driven decision-making to improve overall process efficiency. 
  • Gain tips on accelerating Medicaid claims processing to ensure timely reimbursements. 
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Becky Reel Recording Image

Webinar

Disrupting the First Day: Why Traditional Onboarding is Dead

We covered:

  • Best practices for onboarding that boost caregiver retention
  • Setting up scheduling to reduce conflicts and increase efficiency
  • Building reliable communication channels between caregivers, clients, and administrators
  • Integrating career growth discussions from Day One: establishing clear pathways for advancement, mentor programs, and structured compensation for skill development
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December 11 (2) (1)

Webinar

A Failure to Plan is a Plan to Fail! Create your 2025 Plan!

We covered:

  • How to get what you want vs take what you get
  • What types of analysis should be completed before creating a plan of action
  • Key components of your plan for 2025
  • Road map templates for success

 

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Medicaid RCM webinar (4)

Webinar

Front-End Strategies for Back-End Medicaid Billing Success

We covered:

  • Understanding the Medicaid Billing Lifecycle

  • Common Front-End Mistakes That Lead to Billing Delays

  • Key Operational Areas for Improvement:

    • Intake and Documentation

    • Eligibility and Pre-Authorization

    • Scheduling and Compliance

  • Tools and Technology for Front-End Excellence

  • Impact of Front-End Operations on Revenue Cycle Management

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November 13 (2)

Webinar

Diversify Your Payor Sources to Increase Revenue

We covered:

  • The importance of payer source diversification
  • Overview of payer sources to help your grow your business
  • Tapping into partnerships that will help you capitalize on payer source opportunities.
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October 23 (2)

Webinar

Leveraging Long-Term Care Insurance for Home Care Growth

We covered:

  • Understanding the benefits of LTC insurance to your clients and your business
  • How to interpret long term care insurance policies and educate your clients / families
  • How to position yourself as the LTC insurance expert to drive referrals
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RCM webinar series (5)-1

Webinar

Virginia Billing Simplified:
Proven Strategies for Coding and Payment Success

We covered:

  • Best Practices for Claims Preparation and Scheduling: Learn how to set yourself up for success by identifying operational gaps and preventing billing issues before submission.
  • Common Missteps in Virginia Claims Submissions: Discover areas where issues commonly arise and how to avoid them.
  • Proper Use of Modifiers and Codes: Understand the correct modifiers to use, how they should be applied, and the best way to schedule visits with the right codes.
  • Managing Authorizations: Tips and techniques to streamline your authorization management process.
  • Compliance Guidelines: Recommendations to ensure you're always maintaining compliance
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RCM webinar series (4)

Webinar

Key Strategies for Success in Indiana – Navigating Pathway Changes, Payor Setups and EVV Data

We covered:

  • Navigating the Pathways Changes: Learn how to adjust to the recent updates and successfully manage the complexities of these changes.
  • Identifying Common Missteps: Discover often-overlooked areas that can impact your process and how to avoid them.
  • Payor Setup and Processing Times: Understand the unique challenges of Indiana’s payor setup. Are you prepared for the lengthy process? We'll discuss budget considerations and how to potentially expedite it.
  • Clearinghouse Setup for Accuracy: Learn how to correctly set up in clearinghouses to ensure smooth and accurate processing.
  • Validating and Correcting EVV Data: Ensure your EVV data is ready for claims submission, and avoid common missteps with Indiana claim submissions.
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CareTime + 52 Weeks Marketing8

Webinar

Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

Session 5: From Call to Care: Mastering Assessment Conversions

This session covers:

  • The importance of converting referrals / leads to assessments
  • Conversion rates to strive for and hold your team accountable to
  • The process from referral to start of care and beyond
  • Best practices for converting inquiry calls to assessment
 
Watch On Demand Webinar
20240313_Polsinelli-Webinar_Part3-Thumbnail

Webinar

Polsinelli + CareTime:
Home Care Handbook Series: Part 3

This session covers:

- The essential elements of a complete employee handbook
- The myth of the "at-will" employment doctrine
- The appropriate way to approach and document employee discipline
- How to best approach employee termination decisions

 
Watch On Demand Webinar
CareTime + 52 Weeks Marketing6

Webinar

Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

Session 4: Speaking Your Referrer’s Love Language

This session covers:

  •  5 Pillars of relationship marketing to drive referrals
  • Market research results – Health Care Professionals
  • How to determine your referrer’s love language
  • Messaging for healthcare professionals
 
Watch On Demand Webinar
CareTime - Webinar Assets3

Webinar

Win More Medicaid Clients & Effortlessly Manage Claims

This session covers:

In our latest webinar, we covered everything you need to know about Medicaid and Medicaid Waiver programs. We discussed an overview of Medicaid and Medicaid Waiver programs, common objections home care providers had to accepting Medicaid clients, how to accurately review patient information, confirming details of service documentation, utilizing correct billing codes, maintaining compliance with Medicaid billing policies, and creating a timely and organized claims submission process. We wrapped up with a Q&A session. If you missed it, watch this recording for a comprehensive guide to navigating Medicaid for home care services!

Watch On Demand Webinar
CareTime + 52 Weeks Marketing4-1

Webinar

Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

Session 3: Systematize Your Marketing for Accelerated Growth

This session covers:

  • Who to target in your community for referrals

  • How many people should you target

  • Benefits of building a database of referrers

  • How to create a B2B marketing system that works

 
Watch On Demand Webinar
20240508_Polsinelli-Webinar_Part23

WEBINAR

Home Care Handbook Series: Part 2 

Enjoy this informative webinar with Angelo Spinola from Polsinelli as he shares an overview of:

  • Compliant use of the common industry exemptions

  • The regular rate and proper calculation of overtime

  • Proper handling of time edits to avoid "time shaving" claims

  • Best practices for managing on-call shifts

  • Live-In and extended shifts, including proper documentation and tracking

Watch on demand Webinar
CareTime + 52 Weeks Marketing2-1

Webinar

Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

Session 2: Unleashing the Power of a Sales Person – Should I Hire a Marketer?

This session covers:

  • How the market is shifting and what it means for home care providers
  • Benefits of having a dedicated marketing / salesperson to help you grow
  • Strategies for selecting the ideal sale / marketing professional
  • Setting goal and key performance indicators
 
Watch On Demand Webinar
20240409_52-Weeks-Webinar-Series2

Webinar

Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

Session 1: Power Up Referral Pipelines

This session covers:

  • Home Care Marketing Principles
  • Benefits of Building Multiple Referral Pipelines
  • Best Practices for Building Referral Pipelines

Watch On Demand Webinar
20240228_CTV3-Webinar3 (1)

WEBINAR

Effortless Connections: Maximizing Scheduling Efficiency with CareMatch

This session covers:

  • Create Tailored Client Criteria Customization
  • Align Caregiver Criteria with Client Preferences
  • Prioritize Match Results by Percentage and Explore Expansion Suggestions
  • Implement Workflow Automation for Error-Free Client-Caregiver Matching
  • Efficiently Broadcast Open Shifts and Offer Shifts
  • Fill Open Shifts Rapidly, Reclaiming Valuable Time in Your Day

Watch On Demand Webinar
20240103_Polsinelli-Webinar3

WEBINAR

Home Care Handbook Series: Part 1 

Enjoy this informative webinar with Angelo Spinola from Polsinelli as he shares an overview of definition of work and what agencies must pay for along with mechanics and best practices for:

  • Orientation
  • Training
  • Travel
  • Meal and Rest Breaks
  • Time Edits
  • Time for Q&A

Watch on demand Webinar
State of Home Care 2024 thumbnail image

WEBINAR

State of Home Care in 2024 with Steve "The Hurricane"!

This session covers:

  • How the economy is affecting home care in 2024

  • How you can generate more leads

  • How you can leverage new payor sources

  • How the economy is affecting recruiting

  • How you can manage staff during unforeseen circumstances


Watch on demand Webinar
Transforming-Care-Delivery_Webinar

WEBINAR

Transforming Care Delivery: Leveraging CareTime V3 for Optimal EVV Visibility

Webinar covers:
  • The current state of EVV & Claims data and the struggles agencies face. 
  • Challenges connecting with Aggregators. 
  • Why an agency needs EVV visibility.
  • Insights from a Customer who has been there - just like you! 
  • How CareTime V3 Transforms EVV visibility.   
  • Glimpse at CareTime V3 Portal.
  • Q&A 
Watch the Webinar
20230802_Polsinelli-Webinar_Thumbnail

WEBINAR

Breaking Down the Different Models of HomeCare

Webinar with Angelo Spinola from Polsinelli

Webinar covers:

  • High level review of different models for home care delivery– Agency (W-2), Registry (1099), Virtual Marketplaces and Consumer-Directed.

  • Discussion of compliance obstacles and licensing requirements for each model

  • Considerations and strategies for providers contemplating expanding to a new model

  •  Challenges and opportunities for running a dual-model

  •  Q&A

Watch the Webinar
Latest-Legal-Trends_Webinar

WEBINAR

The Latest Legal Trends Impacting Your Agency

Webinar with Angelo Spinola from Polsinelli

Webinar covers:
  • How to navigate the FTC ban on non-competes, COVID relief programs such as the Payment Protection Program
  • Employee Retention Credits
  • Actions owners can take to better protect their agencies from litigation and DOL investigation audits
Watch the Webinar
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