Marketing Moments Webinar Series
Powered by CareTime and 52 Weeks Marketing

2025 Schedule Coming Soon!

Pave your way to home care agency growth
with our new marketing series!

Only 3% of home care agency owners have sales and marketing experience. 

Join us as we launch a new monthly series to help owners understand how to market their business and grow within the dynamic senior care industry.

See dates below and mark your calendars!

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CareTime stands out as the straightforward and user-friendly solution for home care agencies, providing a seamless experience unlike other complex alternatives. With essential features like CRM, scheduling, EVV, billing, claims, reporting, and a family portal, CareTime serves as a comprehensive "one-stop shop" for managing your business efficiently. What sets CareTime apart is its innovative automated billing system, allowing you to "Bill while you sleep." Additionally, the robust rules engine ensures flawless claim submissions every time, making CareTime the perfect choice for your agency's needs.

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The 52 Weeks Marketing program is a B2B, turn-key marketing system designed to help home care owners build relationships with key referrers in their community. The one-of-a-kind model is territory exclusive, which means no one else in your area will be using the same tools and messaging! This will set you apart from your competition. With years of experience helping home care providers throughout the USA build their brands on a local level, this, “marketing in a box” method is proven to increase referrals, drive revenue and help you grow your business!

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Meet Julio:

Julio has spent his entire professional life in sales. 

The last 10 have been spent focusing on the home care business model. He has a commitment and deep passion for improving the quality of life for individuals in need of home care and community-based services.  As Vice President of Sales for Caretime, AllyMS and other brands, he is focused on helping home care businesses be more efficient, allowing them time to improve the quality of life and outcomes for their clients.

Meet Debbie:

Debbie has been there - done that, and wants to teach you how!

In ten years, Debbie built a $10.8-million-dollar home care organization, using her system. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets, and grow their businesses.

Mark your calendar & register for future sessions below:

(All Sessions will take place at 12PM EST/11 AM CST)

Webinar Recording

A Failure to Plan is a Plan to Fail! Create your 2025 Plan!

We'll Cover:
  • How to get what you want vs take what you get
  • What types of analysis should be completed before creating a plan of action
  • Key components of your plan for 2025
  • Road map templates for success

Watch on Demand

Webinar Recording

Diversify Your Payor Sources to Increase Revenue

We'll Cover:
  • The importance of payer source diversification
  • Overview of payer sources to help your grow your business
  • Tapping into partnerships that will help you capitalize on payer source opportunities.

Watch on Demand

WEBINAR RECORDING

Leveraging Long-Term Care Insurance for Home Care Growth

We'll Cover:
  • Understanding the benefits of LTC insurance to your clients and your business
  • How to interpret  long term care insurance policies and educate your clients / families
  • How to position yourself as the LTC insurance expert to drive referrals

Watch on Demand 

WEBINAR RECORDING

Turn Assessments into $Millions – Mastering Assessments

We'll Cover:
  • The mantra of an assessor – key principles to follow during an assessment
  • The mindset of your potential clients and their families and how to appeal to their needs and wants
  • Strategies to improve client retention

Webinar Recording

WEBINAR RECORDING

From Call to Care: Mastering Assessment Conversions

We'll Cover:
  • The importance of converting referrals / leads to assessments
  • Conversion rates to strive for and hold your team accountable to
  • The process from referral to start of care and beyond
  • Best practices for converting inquiry calls to assessments

Watch the Recording

WEBINAR RECORDING

Speaking Your Referrer’s Love Language

We'll Cover:
  • 5 Pillars of relationship marketing to drive referrals
  • Market research results – Health Care Professionals
  • How to determine your referrer’s love language
  • Messaging for healthcare professionals

Watch the Recording

WEBINAR RECORDING

Power Up Referral Pipelines

We Covered:
  • Home Care Marketing Principles
  • Benefits of Building Multiple Referral Pipelines
  • Best Practices for Building Referral Pipelines

Watch the Recording

WEBINAR RECORDING

Unleashing the Power of a Sales Person – Should I Hire a Marketer?

We Covered:
  • How the market is shifting and what it means for home care providers
  • Benefits of having a dedicated marketing / salesperson to help you grow
  • Strategies for selecting the ideal sale / marketing professional.
  • Setting goal and key performance indicators

Watch the Recording

WEBINAR RECORDING

Systematize Your Marketing for Accelerated Growth

We'll Cover:
  • Who to target in your community for referrals
  • How many people should you target
  • Benefits of building a database of referrers
  • How to create a B2B marketing system that works

Watch the Recording

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