Creative Ways To Recruit Home Care Caregivers Using Your Home Care Agency Management System

Are you looking for some inspiration to recruit new caregivers from your agency? You found the right place. 

In this article, we’ll go over strategies including:

• Bolster or start new peer-to-peer recruiting efforts
• Revisit your caregiver job descriptions
• Use employee reviews and testimonials 

Bolster (or start) caregiver-to-caregiver recruiting efforts.

When trying to find new caregivers, sometimes talking about yourself doesn’t work. It won’t always work. 

Enable caregivers to do the work for you. Find opportunities to incentivize them for it. This only works when you have an effective caregiver employer brand to go with it. Creating an employer brand is what gives you a leg up on your competitors, the reason they stay with you instead of leave.

This means:

• Scheduling caregivers during optimal times 
• Paying them a rate that recognizes their worth
• Communicating with them on a regular basis and out of the blue
• Recognizing them for a job well done

Once these pieces are intact, launching a caregiver-to-caregiver recruiting campaign will be massively successful. We recommend: 

• Launching this during an in-person training session or a time when your team is all together. 
• If that isn’t possible, put together a comprehensive document outlining what the program is and how caregivers will be incentivized to refer top talent. Teach them to identify who you’re looking for, instead of the other way around. 
• On a regular basis, at least monthly, remind your caregivers that the program exists—and the incentives that go with it. This can also be a great opportunity to capture caregiver reviews and point them toward Glassdoor, Indeed, or other employee review-sharing platforms. 

READ MORE: 12 Ways to Appreciate Your Caregivers Outside Of National Caregivers Day

Revisit your caregiver job descriptions.

If it’s not in your recruiter’s calendar already, make sure that they revise job descriptions on a quarterly basis. This gives them the space to reflect and revise the wording you’re using to find caregivers and find new ways to attract talent. 

From caregivers that apply to your jobs through Indeed or other online channels, pull a report in your agency management system and reach out to them. Ask them what in your job description was appealing enough to apply (especially given that there are so many home care agencies in the area), and from there, and what enticed them enough to interview/accept an offer. 

Gathering this information gives you the intel you need to update job descriptions. Or maybe you’ll need to use a couple depending on how diverse your caregiver pool is. 

MyCNAJobs’ latest report shares 7 different caregiver personas along with the different benefits that entice them to apply for jobs. Having this level of granularity and insights on your team members can give you the ammo you need to fine-tune your recruiting process from start to finish. 

Beyond your job descriptions, this practice can help you update your recruiting collateral, website content, interview process, orientation content, and more. 

Use employee reviews or testimonials.

Your caregivers do great work for your clients and their families. Their voice and face can be refreshing to hear from in a sea of similarity and sameness when you look across other competitors. 

If you have employee reviews or testimonials, use those to reinforce your agency’s commitment to care quality. As an agency owner, you have an opportunity to amplify the caregiving profession by promoting their voice and insights. 

Don’t have testimonials or reviews from your caregivers yet? It’s never too late to start. Use your employee newsletters and caregiver satisfaction surveys as starting points for promotion. If you get a great piece of feedback from an employee, give them a call, and ask if they would film a quick 1-minute video on their experience working with you. Or, if they’d want to leave a review on Indeed, Glassdoor, etc. 

This not only builds your employer brand but adds to your agency’s credibility. Your agency’s ability to provide great care is dependent upon having a team of skilled, dedicated caregivers. Showing up is an important part of this work and when you have a team that goes above and beyond, this is worth displaying on your website, social media, and more. 

Leverage your home care agency management system to give your team more time to recruit caregivers.

When you’re using the right agency management system, it saves you time. That time is more useful to be spent on finding and retaining the best caregivers you can find. 

Looking for a way to put more time in your week? Upgrade your agency management system to CareTime V3 so that you can find more qualified caregivers to work with you. Schedule your demo today.